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Showing posts with label seo news. Show all posts
Showing posts with label seo news. Show all posts
Friday, November 7, 2014
Friday, November 7, 2014
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While not clearly an official Apple project, it makes sense for the company.
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen.
This is what Moesen saw:
Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web from their workplace at Apple?”
I can’t answer Moesen’s question but I’m going to guess it’s an official Apple project. Interestingly, he says it has some sort of bug.
Apple has been working on “search” in various forms for some time. Siri, though not a search engine, is a kind of replacement for search for certain types of queries and activities. Apple has been relying on Bing for websearch “backfill.”
In 2012 the company hired William Stasior from Amazon/A9. Before working at the Amazon search division, Stasior was Alta Vista’s “director of advanced development.” There he “led the engineering team responsible for developing AltaVista’s next generation search technologies.”
Apple Maps is a local search engine. Apple Watch extends that local search functionality to your wrist.
In the Yosemite update to Mac OS the new Spotlight Search is front and center on the desktop. Spotlight searches your desktop but also provides web search suggestions from Bing. There are structured data sources that also show up in search results, such as Wikipedia, Maps and Fandango.
Some of this replaces the need to go to Google, but only at the margins.
In this larger context my guess is that Apple is doing something purposeful with a webcrawler. I don’t think that Apple will ever take on Google directly by trying to be a general or all-purpose search engine, but web search and related content capabilities are an increasingly important part of the virtual assistant experience.
Accordingly I would argue that Apple needs more search chops and content if it is to further develop Spotlight Search and to keep Siri competitive with Google/Now and Cortana.
Source: http://searchengineland.com/apple-webcrawler-potential-evidence-search-ambitions-207645
Tuesday, September 30, 2014
Tuesday, September 30, 2014
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Google began rolling out Panda 4.1 last week, a process that continues into this week, but we already have the winners and losers report from SearchMetrics.
The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. While the biggest losers are sites in the games, lyrics and some medical content realm.
For example, medterms.com reportedly lost 40% of their SEO visibility, from 286,956 to 172,836. ehow.com who has been repeatedly hit by Panda also saw a massive hit according to SearchMetrics. And a brand close to all our hearts, hallmark.com seems to also have made the list of big losers. There were some bigger names in the losers list like office365.com and hubpages.com but those sites seem to have done migrations to new URLs and the SEO visibility drop may not be related to Panda 4.1.
Marcus Tober, the founder of SearchMetrics wrote:
The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. While the biggest losers are sites in the games, lyrics and some medical content realm.
For example, medterms.com reportedly lost 40% of their SEO visibility, from 286,956 to 172,836. ehow.com who has been repeatedly hit by Panda also saw a massive hit according to SearchMetrics. And a brand close to all our hearts, hallmark.com seems to also have made the list of big losers. There were some bigger names in the losers list like office365.com and hubpages.com but those sites seem to have done migrations to new URLs and the SEO visibility drop may not be related to Panda 4.1.
Marcus Tober, the founder of SearchMetrics wrote:
The 4.1 iteration of Panda ties in with the preceding updates. Losers are often games or lyrics portals as well as websites dealing with medical issues and content – to cut it short (here I am repeating myself): in general, it hit pages with thin content. Aggregators do not provide unique and relevant content.
It doesn’t seem to be very relevant for Google to list (that is: aggregate information about) sites that are down at the moment. That was measurable already with Panda 4.0 and it is true for the current update as well.
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