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Friday, November 7, 2014
Friday, November 7, 2014
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Company opts back in to rich snippets but calls Google a monopoly.
Axel Springer, Germany’s largest publisher and the owner of Europe’s largest newspaper, has said it wants back in to snippets.
According to Reuters, the German publishing giant revealed that traffic to its four largest online properties from Google search results “had fallen by 40 percent” and referrals from Google News had dropped “by 80 percent in the past two weeks.”
We previously reported on the decision by VG Media, a consortium of German publishers including Axel Springer, to opt back in to snippets because of a significant traffic decline that would have potentially caused some of its members “to go bankrupt.”
Google has long maintained in its disputes with publishers that it sends valuable traffic their way. This episode seems to vindicate that argument. Yet, the decision to opt back in to snippets is not a truce but a temporary cease fire as the German publisher bitterly acknowledged its dependence on Google traffic.
In the wake of the controversy surrounding the country’s relatively new “ancillary copyright” law, Axel Springer had opted out of Google snippets for properties welt.de, computerbild.de, sportbild.de and autobild.de, according to the Reuters report.
This followed a complicated back and forth under the copyright law regarding how much publisher content would be included in Google results. VG Media had sought to compel Google to include its content but also to pay for it. Google opted to reduce publisher content to headlines to minimize its potential liability under the new copyright rules.
Axel Springer CEO Mathias Döpfner previously wrote an “Open Letter to Eric Schmidt” in which he said his company was “afraid of Google”:
Google is a prime example of a market-dominating company. With a seventy-percent global market share, Google defines the infrastructure on the Internet . . . there are search engines with market shares of up to 6 percent. These are pseudo-competitors.Doepfner’s acknowledgement of the importance of snippets was evidence of this market dominance, he argued. And, he called again for regulatory intervention by the EU.
The market belongs to a single company . . . Google is not only market-dominating but super market dominating.
There’s a general consensus among regulators and politicians in Europe that Google is a “monopoly.” There’s a corresponding desire to restrain Google in some fashion; however, no one has been able to agree on a precise remedy, and Google’s rivals have kept the political pressure on, thwarting previous settlement proposals.
Spain recently followed Germany in passing a similarly restrictive copyright law. That will likely cause a similar snippets drama to play out in that country. Yet, newly installed Digital Economy Commissioner Günther Oettinger wants to see a Europe-wide version of Germany’s ancillary copyright law.
The ultimate ambition of all these efforts is to freeze Google search results and compel the company to index and showcase publisher content while legally forcing it to pay for that content — essentially a link tax.
That may seem outrageous. However, PC World previously discussed the possibility that any attempt by Google to de-index or completely delist publishers from search results could be a violation of European antitrust law.
Source: http://searchengineland.com/german-publisher-axel-springer-says-removal-snippets-caused-80-percent-traffic-drop-207500
Head of Google's web spam team opens up more about decision to extend his leave through 2015.
Last week, the head of Google’s web spam team Matt Cutts announced that he was extending his leave. Now, Cutts has opened up a bit more about it, further suggesting he won’t return.
Cutts also suggested that having himself or anyone be a public face for Google in terms of publisher issues might not be a good use of time, because that role tends to be a “lightning rod” that attracts negative energy.
Cutts made his comments while participating in “This Week in Google” yesterday. Host Leo Laporte asked Cutts about his current leave and if he would go back to the same role at Google.
From Cutts roundabout response, it doesn’t sound like returning as Google’s head of web spam holds much interest for him:
Well, I really have been impressed with how well everyone else on the team is doing. It’s created a little bit of an opportunity for them to try new things, explore different stuff, you know, approach problems from a different way, and so, we’ll have to see how it goes. I loved the part of my job that dealt with keeping an eye on what important news was happening related to Google, but, it’s not clear that having me as a lightning rod for unhappy black hat SEOs, or something, is the best use of anybody’s time compared to working on other things making the world better for Google…so we’ll see.Cutts said that Google has been really generous, and reconfirmed that he was extending his leave into 2015.
Cutts addresses whether or not he’ll return to the same position at Google in the following video around the 9:50 mark:
source: http://searchengineland.com/will-matt-cutts-go-back-googles-head-web-spam-returns-extended-leave-207547
Bing has made small gains in search share, but not at Google's expense.
Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share.
Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other things that people use every day. The Register quotes Weitz as follows:
It’s unlikely we’re going to take share in [the pure search] space, but in machine learning, natural language search… and how we can make search more part of living. For us, it’s less about Bing.com, though that’s still important. It’s really about how we can instead weave the tech into things you’re already doing.That 30 percent figure is a combination of the estimated market share for Bing.com and Yahoo, which gets its organic search results from Bing. In its September 2014 report, comScore estimated the two combined for 29.4 percent search share, compared to Google’s 67.3 percent.
For pure keyword search, we’re around 30 per cent in the US, not so much in Europe,” he said. “But search in different areas of life? That mix is to be determined. I’m committed to making sure we have our fair share of search in the future.
You can look at Weitz’s comments as a waving of the white flag, or just as a reflection and admission of reality. The comScore numbers above haven’t changed significantly in a long time. Consider that a year ago — September 2013 — Google was at 66.9 percent while Bing/Yahoo combined for 29.3 percent. Bing’s market share estimates have inched up slowly over the past couple years, but it’s been taking share away from search partner Yahoo, not from Google.
Bing’s recent search focus seems to be on things like conversational search, which it launched in August, its role in Microsoft’s Cortana virtual assistant/predictive search service and in mobile apps — both its own apps (which no longer carry the Bing name, however) and a recent win when it replaced Google as the search provider for Apple’s Spotlight on both the desktop and mobile devices.
Source: http://searchengineland.com/bing-unlikely-well-take-search-share-away-google-207606
Move will complete the transition to compatibility with AdWords enhanced campaigns.
To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year.
No longer will you have the option to target ads to a specific mobile operating systems as you are now.
OS targeting available in Bing Ads today.
Device targeting in Bing Ads starting March 2015.
The effort to bring parity between the two platforms has been underway throughout this past year, with the thinking being that advertisers will be willing to spend more time in Bing Ads if they don’t have to learn how to navigate and manage campaigns in a completely different environment from the one they spend most of their time in, namely AdWords. In September, the ability to bid separately on tablet traffic was removed and, as on AdWords, desktop and tablet traffic is now combined. However, Bing Ads did give advertisers a concession here by providing a bid modifier on tablets, something that Google does not provide in AdWords.
At the same time, Bing Ads announced that App Extensions will roll out just as the explicit OS targeting goes away.
Source: http://searchengineland.com/bing-ads-retire-explicit-mobile-targeting-march-2015-207641
While not clearly an official Apple project, it makes sense for the company.
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen.
This is what Moesen saw:
Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web from their workplace at Apple?”
I can’t answer Moesen’s question but I’m going to guess it’s an official Apple project. Interestingly, he says it has some sort of bug.
Apple has been working on “search” in various forms for some time. Siri, though not a search engine, is a kind of replacement for search for certain types of queries and activities. Apple has been relying on Bing for websearch “backfill.”
In 2012 the company hired William Stasior from Amazon/A9. Before working at the Amazon search division, Stasior was Alta Vista’s “director of advanced development.” There he “led the engineering team responsible for developing AltaVista’s next generation search technologies.”
Apple Maps is a local search engine. Apple Watch extends that local search functionality to your wrist.
In the Yosemite update to Mac OS the new Spotlight Search is front and center on the desktop. Spotlight searches your desktop but also provides web search suggestions from Bing. There are structured data sources that also show up in search results, such as Wikipedia, Maps and Fandango.
Some of this replaces the need to go to Google, but only at the margins.
In this larger context my guess is that Apple is doing something purposeful with a webcrawler. I don’t think that Apple will ever take on Google directly by trying to be a general or all-purpose search engine, but web search and related content capabilities are an increasingly important part of the virtual assistant experience.
Accordingly I would argue that Apple needs more search chops and content if it is to further develop Spotlight Search and to keep Siri competitive with Google/Now and Cortana.
Source: http://searchengineland.com/apple-webcrawler-potential-evidence-search-ambitions-207645
Thursday, October 9, 2014
Thursday, October 9, 2014
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What is Search Engine Optimization?
Search Engine Optimization, basically is a process of getting our website visibility high in all search engines like google, yahoo, bing and other search engines. Whenever we create or get created our brand website this is not enough for the business perspective for business, we must hire any SEO person for this purpose. SEO is the responsibility to give your brand top through their keywords or through website optimization.There are basically two types of Seo activities.
1. On-page SEO
2. Off-page SEO
Let me explain you these two types of seo activities.
On-Page SEO Activities like
1. Domain Optimization : SEO plays very important role in becoming popular in internet marketing and for this we have to get a different and unique domain. If we have registered or booked a domain with keywords based like "Abcbuyonline.com" so we never get better website ranking because in recent google has published one algorithm regarding this exact domain keywords match domains. So again think about it whenever you are going to get booked domain for keyword based. Never use any hyphens or underscore special charactors in domain like aps-online.com or aps_online.com. Because for user perspective we cannot remember these kinds of domains.
2. Website Optimization : These second activity should be managed properly and correctly. Because if so have done this work properly in the past, we can be lost high ranking and visibility through this mistake. In website optimization like content optimization, structure optimization, web site speed optimization and so on.
3. Meta Tags : This is most important factor or element for getting high ranking because meta tags only for search engines and these can be visible for search engines not user. There are so many meta tags we can use for good website ranking like title, keywords, description, robots, content, copywrite, company and many other meta tags which helps your website boosting ranking and visiblity.
4. Keywords Research : This is also one of most important activity which should have done before other activities. Keywords is a combination of words like search engine optimization. In search engine optimization there are three keywords and 24 charactors. So we can say keyword is a combination of charactors. If you want to use keywords or find best or niche keywords for your brand we have to use various methods like type our business related keywords on search engines or use google keywords planner tools which is totally free of cost in a market. After find keywords you must check the keywords search volumn monthly or weekly based and check keywords volumn that can be high, low, medium. As a seo perspective you must use high volumn keyword because if we do not have high volumn keywords it mean we can not get high traffic and result for our website. So keep in mind while going to find best keywords for our website.
2. Off-Page Seo
1. Link-Building : Off-page also called link buding because if we have done on-page and we have keywords, site optimized, url or domain optimized according to search engines it mean our work now going to start for link building.
What is link building?
Ans: Link building mean when our niche website add our website links on there website and for these things google or search engine count as a voting for our branding and keywords position improvement.
So when ever we are going to start link building we must keep in mind now many search engine now do not like link building activies because in a past there were so many spamming activies was done badly and peole lost there ranking through this spamming activitis. We should start link building poperly and target our only niche marketer of it.
2. Social Bookmarking : Sometimes when user studying something new and interested online and they want to bookmark that stuff in there browser for future studies so for this we can use social bookmarking. There are many social bookmarking website likes delicious, digg, diggo, stumbleupon and so on. These are high authority and high ranking websites and these sites helps our website ranking high in search engines.
3.Blog Submissions : Blog is used when we have some person stuff and we want to share through online. In a blog we can share few words or through blog we can express our views or feeling online. There are many populars blog website and one of the best website is blogger.com, wordpress.com, wix.com and so on.
4. Article Submissions: Article is used when we have one product or services and we want to share through many articles website like goarticles, ezinearticle, basearticle and so on.
5. Directory Submissions
6. Search Engine Submissions
7. Microblogging
8. Press Realese
9. Product reviews
10. Product Submissions
11. Forums
These all about SEO activites and i hope you like it.
Blog by www.techwebexperts.com
Saturday, October 4, 2014
Saturday, October 4, 2014
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Find A Mentor, and Be Coachable
First and foremost, one of the affiliate marketing best practices is to always remember that you are not alone.
Each and every one of us has hit a spot where we have felt like "no one cares" either about what we are promoting or selling. Come to find out, this really isn't true. There are hundreds upon thousands of people in this world right now, that are trying to build an income with marketing online.
Whether it is in affiliate marketing best practices or just in sales of a product or service. There are many people out there willing to help you build a successful business.
Being that you are on this page now, I am happy to inform you, that I am a Mentor.
Create A Website and Believe in Yourself
It does not matter what training program you go into, what guru you are listening to, or what article you are reading. Each and everyone will say, you need to build a website.
So maybe you believe that you are not creative or smart enough to be able to build a website? I am here to say that you do have it in you to do be able to create a website. All you need is the proper tools and training to accomplish it.
In the beginning, I did believe I was not capable of creating a website of my own, but I found a mentor who took my hand and gave me the building blocks to create a successful website that brought in customers and prospects.
Affiliate marketing best practices is only a 4 Step process.
1. Choose an Interest that revolves around your Program. If you do not already have a program, then decide what it is you love and we can help you find something to sell from there.
2. Build your website around your interest and what you know. Having that personal touch gives YOU credibility to what you are talking about and will lead a customer or prospect into the feeling of being able to "trust" in you and what you say.
3. Learn how to use keywords, to get your website seen. I never understood really how keywords worked and why I needed to use them. However my mentor took me by the hand, showed me what they were, where to put them, and why.
4. Earn an Income. This last one is self explanatory. If you have 1, 2, and 3, then the income will come. It truly is that simple!
You Don't Need to Be a Salesperson In Order To Be Successful.
Anyone can accomplish success working online. There are 2 billion people using the Internet, regardless of the direction you head online there is a very large number of people there that you can connect with. All you need are the tools and steps to accomplish.
Be Positive and confident in yourself and what you can accomplish. It is normal to feel overwhelmed but you will quickly get the hang of things, if you would like or need some free mentoring go ahead and take a look at my training page.
You do not need any experience or an existing online business. If you have experience that is great, but it is definitely not a requirement to begin this venture.
You do not need to sell or recruit, let your website do all the work. All you will need is an Interest, and some knowledge about that interest. From there, you can create ANYTHING!
First and foremost, one of the affiliate marketing best practices is to always remember that you are not alone.
Each and every one of us has hit a spot where we have felt like "no one cares" either about what we are promoting or selling. Come to find out, this really isn't true. There are hundreds upon thousands of people in this world right now, that are trying to build an income with marketing online.
Whether it is in affiliate marketing best practices or just in sales of a product or service. There are many people out there willing to help you build a successful business.
Being that you are on this page now, I am happy to inform you, that I am a Mentor.
Create A Website and Believe in Yourself
It does not matter what training program you go into, what guru you are listening to, or what article you are reading. Each and everyone will say, you need to build a website.
So maybe you believe that you are not creative or smart enough to be able to build a website? I am here to say that you do have it in you to do be able to create a website. All you need is the proper tools and training to accomplish it.
In the beginning, I did believe I was not capable of creating a website of my own, but I found a mentor who took my hand and gave me the building blocks to create a successful website that brought in customers and prospects.
Affiliate marketing best practices is only a 4 Step process.
1. Choose an Interest that revolves around your Program. If you do not already have a program, then decide what it is you love and we can help you find something to sell from there.
2. Build your website around your interest and what you know. Having that personal touch gives YOU credibility to what you are talking about and will lead a customer or prospect into the feeling of being able to "trust" in you and what you say.
3. Learn how to use keywords, to get your website seen. I never understood really how keywords worked and why I needed to use them. However my mentor took me by the hand, showed me what they were, where to put them, and why.
4. Earn an Income. This last one is self explanatory. If you have 1, 2, and 3, then the income will come. It truly is that simple!
You Don't Need to Be a Salesperson In Order To Be Successful.
Anyone can accomplish success working online. There are 2 billion people using the Internet, regardless of the direction you head online there is a very large number of people there that you can connect with. All you need are the tools and steps to accomplish.
Be Positive and confident in yourself and what you can accomplish. It is normal to feel overwhelmed but you will quickly get the hang of things, if you would like or need some free mentoring go ahead and take a look at my training page.
You do not need any experience or an existing online business. If you have experience that is great, but it is definitely not a requirement to begin this venture.
You do not need to sell or recruit, let your website do all the work. All you will need is an Interest, and some knowledge about that interest. From there, you can create ANYTHING!
If you found this helpful and would like the building blocks to
creating success online in Affiliate Marketing or a Niche of your
choice. Visit my Training page.
Article Source: http://EzineArticles.com/8738468
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